It seems that the Japanese release of The New World
Colin Farrell's latest tepidly-reviewed, little-seen, historical epic will be screened in "SMELL-O-VISION."
I suppose this could be seen as an innovative way of involving new senses into the movie-watching experience. I'm sure it's "meta" in some way, and I bet it's really expensive.
But ultimately it sounds like a bad idea to replicate what British guys smell like after spending six months on a boat, but hey I'm not a studio executive. Maybe they're onto something.Breathe it in here.