Or a Dutch advertising company to be precise. And you want a new way of selling your product (in this case a hotel web site); sure you could get a billboard but you can't place those along the highway, magazine ads are all the same, pop-ups get annoying....what are you to do. What is that untapped market? Where can your company go that's new and fresh and
downy soft? I don't have the answer. But I think you could probably figure it out.